Our logo comprises the emblem of a penguin with the word JOTUN in blue capitals on a yellow background under a red panel on top of the horizontal yellow area.
Our logo represents the primary graphic element of our identity and design programme. Consistent application and precise reproduction methods will reinforce public recognition of Jotun.
When the logo is used properly with other components which comprise the presentation, a unique, memorable, visual style will be established.
The main logo
The horizontal Jotun logo is to be used for all general purposes. It is not to be used in any form other than that shown in these guidelines. The two elements, the symbol and the name, must not be split, rearranged, changed or moved from the frame area surrounding the logo.
The symbol (Penguin)
The penguin is an important part of our identity and must always be included in our communications. The symbol is an integral part of the logo. Under no circumstances may it be removed from the logo or used in any manner other than shown in these guidelines. Under very special circumstances the symbol may be used on its own – e.g. as a jacket badge.
Any proposed separate use of the symbol must be submitted in advance to Jotun Corporate, att: Knut Oivind Malmin.
Standard logo sizes
The main logo for printed materials can only be used in the following standard sizes:
25, 35, 50, 75 and 110 mm.
Printed stickers in standard sizes are also available - Read more »
Minimum size of the blue area around the logo

The height of the letter N is divided in equal squares which are used as units of measurement for minimum size of the blue area around the logo.
Special use
As a general rule the logo must be printed in the correct corporate colours. Whenever this is not possible for financial or technical reasons, the logo may be reproduced in corporate blue or in black.