Dual branding means that our Corporate Identity will be supported by visual elements referring to partners or joint venture companies. Due to such circumstances it is important with guidelines describing what type of application we would like to underline between our visual elements and the partners.

All kind of supporting visual elements should be strictly subsidiary to our visual profile elements, whether referring to size, colour or position.

The applications of the SeaStar Alliance identity should not be treated equal with the Jotun Corporate Identity. The use of SeaStar Alliance logotype should be a strategic decision decided by the divisions and must be coordinated with Jotun Corporate Identity.

Below you will find approved guidelines for implementing the SeaStar Alliance identity in PDF format.